ART WORK/PROJECT NAME: FOOTPRINTS
An interactive transitional passage, Footprints reconnects us with the original medium of storytelling and myth-making, transposing user-generated digital stories into the context of one of the earliest social places where stories were created to be discovered – the cave.
Since the beginning of time, we’ve been telling stories as a means of remembering and being remembered, creating myths to be passed onto future generations. From ephemeral ‘self-destructing’ moments to more curated images of ‘daily life’, we now exist in an age where everyone is the creative director of their own personal narrative.
Exploring Footprints opens up the question about how far-future generations will interpret the remnants of our digital imprints. What sort of myths will be born from these digital ‘cave paintings’, and how will these stories evolve, shift or disappear over time? In this journey of discovery and surprise, content can be preserved, erased, distorted or added to with the next visitor’s contribution. It’s a reminder that the digital footprints we leave behind today will be reinterpreted by a future society’s frame of reference, and a myth might just take their place..
ABOUT THE ARTIST:HASSELL
HASSELL is a leading international architecture, interior design, landscape architecture and urban design practice. Established in 1938, the practice now has studios in Australia, China, South East Asia, the United Kingdom and the United States of America and has been recognised with more than 1,000 awards from leading industry bodies around the world. HASSELL is regularly involved in 'expanded fields' projects such as temporary works and installations that encourage speculation, challenge common thinking and create memorable experiences.
ABOUT THE ARTIST: GREATER GROUP
Greater Group is a multi-disciplinary, global retail design and build agency that has been creating intelligent retail environments for over 30 years for the world’s leading brands. Today, greater group has 12 established offices worldwide including Melbourne, Sydney, Hong Kong, Shanghai, London and Singapore, and is currently present in over 23 countries.
ABOUT THE ARTIST: S&techs
S&techs has been active in the Asia region for nearly 20 years, providing construction services to clients spanning a broad spectrum of business sectors, with divisions that specialise in interior fit-outs as well as manufacturing and industry. S&techs is the Asia Alliance Partner of The StructureTone Organization.
ABOUT THE ARTIST: TRO
TRO is a leading global experiential marketing agency, passionate about creating those memorable moments that help brands reach their audience and inspire real change. With over 30 years’ experience, TRO is now one of the world's leading events companies, delivering campaigns for our clients all around the globe.